gucci psychedelic

To give it a chic 70s, yet modern vibe.
Gucci Psychedelic
FEB 2020
This was a project done for Gucci for the Psychedelic soft launch.The GG Psychedelic special collection reflect light from mirror balls and giant mirrors in a new campaign.  take their cue from the spirit of the colorful lineup defined by a vibrant take on the House’s monogram. The hypnotic campaign, conceived by Alessandro Michele, references the spirit of 70s psychedelia. In the 2 videos that were created, I used complementing colors, coupled with holographic reflections to give it a chic 70s, yet modern vibe.