Beauty = Function

Sagmeister & Walsh
To create a satisfying experience for the 2018 Venice Biennale.
Beauty = Function
Apr 2018
Beauty = Function is a series of videos dissecting the relationship between beauty & function by, using ASMR, typography & 3D animation. The videos were projected on the ceiling & viewers watched from chairs designed for looking up. These videos are also shown at  the beauty focused exhibition by Sagmeister & Walsh, The Beauty Show.